Case Study

FORESHORE FENCING

CJ Du Plessis runs Foreshore Fencing and Foreshore Diggers. His business faced the challenge of finding business software that aligned with the unique needs of his trade — until he discovered TradiePad.

The Challenge

Limitations of generic software

Before partnering with TradiePad, CJ found himself overwhelmed by the “cookie cutter” software solutions. While most software is designed to cater to trades like plumbers and electricians, CJ found that these generic systems often fell short of meeting the unique needs of his fencing business.


Plus, the typical short-term software trials didn’t give CJ enough time to see if the programs would really work in the long run for his business, especially after putting in the effort to enter data and set everything up. This process was just wasting a tonne of his time and energy without achieving any definite answers or results, leaving CJ frustrated and unsure of the best way forward.

Being a fencing business I had a hard time getting business software, as most are just cookie cutter systems for plumbers and electricians, or other trades, and I struggled to find the right software. To make it even worse, most companies offer a 2 week or a month trial, that is not enough time to try any long-term solution out, and since you have to add all your data and connect it to everything else you use, it becomes really hard to let go.

The Solution

Tailored software and optimised marketing

TradiePad’s approach offered CJ a lifeline by stepping in to assess his business needs in detail. Unlike other companies, TradiePad took the time to understand his challenges and provided customised solutions rather than pushing one-size-fits-all software. TradiePad tested multiple job management systems on his behalf and matched him with Tradify, a tool that perfectly suited his fencing business needs.

Most others I spoke to understood their product, whereas TradiePad understood the challenges of a small business owner. That was very refreshing.

In addition to software, TradiePad helped CJ with a new website and targeted SEO as his business branched out into new services. TradiePad marketing services created a strong online presence for Foreshore Fencing that generates a steady stream of leads and customer enquiries.
As part of the service, TradiePad provides ongoing monthly feedback about website performance giving CJ peace of mind and the confidence to focus on running his business, knowing his digital marketing is in good hands.

I find the seo and website service invaluable. That is a side of the business that I don’t know much about, and nor do I care to, but I get valuable feedback every month on how it is going, and the fact that my phone is never quiet means it is working.

The Result

Time savings solutions and business growth

CJ’s business experienced a dramatic increase in leads, as evidenced by the steady influx of customer inquiries, with his phone “never being quiet” thanks to effective SEO and website management.
The partnership with TradiePad saved CJ invaluable time and eliminated the frustration of trial and error with software solutions. He appreciated the tailored, consultative approach, which helped his business avoid months of searching for the right software, while also receiving ongoing support to ensure continued success.

When I heard about TradiePad basically trying everything out, and then meeting with me, to understand my business requirements, and then marry me up to a fitting software solution, I jumped onto it. I thought it was a great idea, and the amount of time saved to find the software was business life changing.

CJ found TradiePad’s services to be well worth the investment, as the time saved and tailored solutions allowed him to focus on running and growing his business. The ability to receive ongoing support and business insights makes TradiePad stand out as more than just a software consultant—they are a trusted partner who work with trade businesses to automate and streamline workflows while growing their business with effective marketing strategies.

The continued support afterwards is also very valuable as businesses, yours or others change. TradiePad keeps up with all of that, keeping you in the loop, without having to do your own research, leaving me time to run my business.

CJ recommends TradiePad to any trade business, highlighting their key strength of truly understanding the unique challenges of small business owners. Instead of selling a product, TradiePad focuses on matching businesses with the right solutions, making them an invaluable resource for any tradie looking to streamline their operations and grow their business.

They match you up with what suits you the best, and they should be the first stop for tradies looking for job management software. It would take six months plus to work out that you don’t fit with a particular software. To be able to find the right one, straight away, is a lot more timelier plus headache and money saving.

Interested in discovering which cloud software is the perfect match to your tradie business? Contact TradiePad today for an obligation free call and let us show you how we can help.

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